About SGS
Helping businesses make sense of social media.
The Salty Gypsy Studio was created because I wanted a career that gave me the freedom to work from anywhere, while also allowing me to be present for my son, Cambell.
Social media just made sense.
I've always been fascinated by it. I love experimenting, trying new ideas and figuring out why some things work while others don't. Even today, I still enjoy testing, learning and adapting because social media is constantly evolving.
That curiosity eventually led me to complete formal training, and I'm now close to finishing my Diploma of Social Media Marketing.
While my qualification has equipped me with strategies, tools and insights I may never have discovered on my own, one thing hasn't changed...
I still love trying things.
Because that's often where the best ideas come from.
My Philosophy
I don't believe every business needs to be on every social media platform.
I don't believe you need to post every single day.
And I definitely don't believe success comes from copying whatever everyone else is doing.
I believe businesses grow when they're clear about who they are, who they help and why they matter.
When you have clarity, creating content becomes easier.
Your audience understands your business.
Your message becomes consistent.
Your confidence grows.
Clarity creates confidence.
That's the philosophy behind every recommendation I make.
What You Can Expect
No fluff.
No confusing marketing jargon.
No cookie-cutter strategies.
Just honest advice, practical ideas and someone who genuinely wants to see your business succeed.
Whether we're talking about your social media, your website or your overall online presence, my goal is always the same...
To make things clearer, simpler and more effective.
Why Small Business?
Because I am one.
I understand what it's like to wear every hat.
To juggle work with life.
To celebrate every enquiry.
To question every expense.
To wonder if anyone is actually seeing your content.
And I genuinely love seeing people succeed.
I thrive on it.
There is room for The Salty Gypsy Studio to grow.
There is room for your business to grow too.
Helping make that happen is one of the most rewarding parts of what I do.
Experience That Shapes SGS
Before launching The Salty Gypsy Studio, I spent years building communities, growing audiences and learning through real-world experience.
Those experiences continue to shape every recommendation I make today.
If you'd like to see some of the brands I've built and the projects I've worked on, you'll find them on my BRANDS page.
Always Learning
One of the things I love most about this industry is that it never stands still.
Algorithms change.
Platforms evolve.
Trends come and go.
I'm constantly learning, experimenting and refining my approach because I believe my clients deserve advice that's backed by both real-world experience and current industry knowledge.
I don't just study social media.
I use it, test it and learn from it every single day.
Let's Chat
Whether you're starting from scratch, looking for a fresh perspective or simply wondering if your current approach is working, I'd love to help.
Let's build an online presence that reflects the quality of your business and gives your audience confidence in choosing you.